Gestion de la relation client
Alternative title: | Customer relationship management <franz.> |
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Year of publication: |
2006 ; 2. éd.
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Other Persons: | Peelen, Ed (contributor) |
Publisher: |
Paris : Pearson Education France |
Subject: | Kundenmanagement | Beziehungsmanagement |
Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
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Kundenpotentialanalyse im Kundenstamm von Unternehmen
Schulz, Bernhard, (1995)
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Righetti, Claudio, (1997)
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Holz, Stefan, (1997)
- More ...
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Peelen, Ed, (1994)
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Merktrouw terug op de marketingagenda!? : De Brand Watcher, een meetinstrument voor merktrouw
Sloot, Laurens M., (1997)
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The experience economy : a new perspective
Boswijk, Albert, (2007)
- More ...