Extent: | XXVIII, 341 S. graph. Darst. 210 mm x 148 mm, 488 g |
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Series: | |
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Hochschulschrift ; Thesis |
Language: | German |
Thesis: | Zugl.: Potsdam, Univ., Diss., 2015 |
Notes: | 201506 |
ISBN: | 3-658-09680-2 ; 978-3-658-09680-9 ; 978-3-658-09681-6 |
Other identifiers: | 10.1007/978-3-658-09681-6 [DOI] |
Classification: | Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011281316