"Get a £10 free bet every week!" : gambling advertising on Twitter : volume, content, followers, engagement, and regulatory compliance
Raffaello Rossi, Agnes Nairn, Josh Smith, and Christopher Inskip
| Year of publication: |
2021
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|---|---|
| Authors: | Rossi, Raffaello ; Nairn, Agnès ; Smith, Josh ; Inskip, Christopher |
| Published in: |
Journal of public policy & marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7207, ZDB-ID 2068581-6. - Vol. 40.2021, 4, p. 487-504
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| Subject: | big data analytics | e-sports | gambling advertising | online betting | social media marketing | Social Web | Social web | Glücksspiel | Gambling | Online-Marketing | Internet marketing | Werbung | Advertising | Big Data | Big data | Regulierung | Regulation |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/0743915621999674 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012660193