Get them while they are young : social media and customer service at retail banks
Year of publication: |
2021
|
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Authors: | Abras, Ana ; Mattos, Guilherme G. C. |
Published in: |
Journal of financial services research. - New York,NY : Springer Science + Business Media B.V., ISSN 1573-0735, ZDB-ID 2016889-5. - Vol. 59.2021, 1/2, p. 97-113
|
Subject: | Social media | Customer service | Retail banks | Social Web | Social web | Privatkundengeschäft | Personal banking | Kundenservice | Beziehungsmarketing | Relationship marketing | Online-Marketing | Internet marketing |
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