Getting a discount or sharing the cost : the influence of regulatory fit on consumer response to service pricing schemes
Year of publication: |
2010
|
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Authors: | Daryanto, Ahmad ; Ruyter, Ko de ; Wetzels, Martin |
Published in: |
Journal of service research : JSR. - Thousand Oaks, CA : SAGE Publications, ISSN 1094-6705, ZDB-ID 1490069-5. - Vol. 13.2010, 2, p. 153-167
|
Subject: | Preismanagement | Pricing strategy | Konsumentenverhalten | Consumer behaviour | Prospect Theory | Prospect theory | Private Krankenversicherung | Private health insurance | Niederlande | Netherlands |
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