Getting ahead of the joneses : when equality increases conspicuous consumption among bottom-tier consumers
Year of publication: |
2011
|
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Authors: | Ordabayeva, Nailya ; Chandon, Pierre |
Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 38.2011/12, 1, p. 27-41
|
Subject: | Konsumentenverhalten | Consumer behaviour | Soziale Gruppe | Social group | Verteilungsgerechtigkeit | Distributive justice | Neid | Envy | Kundenzufriedenheit | Customer satisfaction |
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