Extent: | Online-Ressource |
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Series: | Advances in business marketing and purchasing. - Bingley : Emerald, ISSN 1875-810X, ZDB-ID 2401651-2. - Vol. volume 9 |
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Sammelwerk ; Collection of articles of several authors |
Language: | English |
Notes: | Getting better at sensemaking : introduction / Arch G. Woodside Competence-based business processes within industrial networks : a theoretical and empirical analysis / Kimmo Alajoutsijärvi and Henrikki Tikkanen Studies on industrial marketing change processes: a theoretical review and suggestive framework / Per Andersson Management of the market research client/agency relationship / Ross Brennan Qualitative methods in business studies / Torben Damgaard, Per V. Freytag, and Per Darmer Negotiating international industrial projects: MNCS versus emerging markets / Pervez N. Ghauri Global integration of marketing and R&D: IMB's Haifa research laboratory and its "WebCutter" technology / Mel Horwitch ... [et al.] Using case studies for theory testing in business-to-business research: the development of a more rigorous case study methodology / Wesley J. Johnston, Mark P. Leach, and Annie H. Liu Development of measures to assess customer perceived value in a business-to-business context / Jozée Lapierre Methods of country risk assessment for international market-entry decision / Joshua B. Levy and Eunsang Yoon Judgmental heuristics in overseas vendor search and evaluation: a proposed model of importer buying behavior / Neng Liang and Rodney L. Stump Research on business-to-business barter in Australia / Peter W. Liesch and Dawn Birch Hungarian tender buyers: some results of an empirical research study / Tibor Mandják and Judit Simon Business marketing as "politics" : identifying and managing political buying situations / K. E. Kristian Möller Portfolio of supplier-customer relationships / Robert Salle, Bernard Cova, and Catherine Pardo Ingredient branding : perspectives and problems of brand development in business to business enduser relations / Konstantin Theile and Wolfgang Burr Integration of qualitative and quantitative research approaches in business-to-business marketing / Gerhard A. Wührer and Thomas Werani. |
ISBN: | 978-1-84950-043-2 ; 1-84950-043-6 ; 9780762306336 ; 0762306335 ; 978-0-7623-0633-6 ; 0-7623-0633-5 |
Other identifiers: | 10.1016/S1069-0964(2001)9 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009628292