Getting China and India right : strategies for leveraging the world's fastest-growing economies for global advantage
Anil K. Gupta; Haiyan Wang
| Year of publication: |
2009 ; 1. ed.
|
|---|---|
| Authors: | Gupta, Anil K. ; Wang, Haiyan |
| Publisher: |
San Francisco, Calif. : Jossey-Bass |
| Subject: | Internationales Marketing | International marketing | Internationaler Markteintritt | International market entry | Internationale Marktforschung | International marketing research | China | Indien | India | Weltmarkt | Markteintrittsstrategie |
| Description of contents: | Table of Contents [gbv.de] ; Description [swbplus.bsz-bw.de] |
| Extent: | XVI, 254 S. graph. Darst. 24 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Literaturverz. S. 229 - 238 China and India : four stories rolled into one -- Think China and India, not China or India -- Megamarkets and microcustomers : fighting for local market dominance -- Leveraging China and India for global advantage -- Competing with dragons and tigers on the global stage -- The war for talent : dealing with scarcity in the midst of plenty -- Global enterprise 2020. |
| ISBN: | 0-470-28424-2 ; 978-0-470-28424-7 |
| Classification: | Außenwirtschaft: Allgemeines |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003774889