Getting consumers to recycle now! : when and why cuteness appeals influence prosocial and sustainable behavior
Year of publication: |
2017
|
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Authors: | Wang, Tingting ; Mukhopadhyay, Anirban ; Patrick, Vanessa M. |
Published in: |
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan. - Chicago, Ill. : American Marketing Association, ISSN 0743-9156, ZDB-ID 83163-3. - Vol. 36.2017, 2, p. 269-283
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Subject: | Kindchenschema cuteness | aesthetics | sustainability | prosocial behavior | motivation | Experiment | Konsumentenverhalten | Consumer behaviour | Soziales Verhalten | Social behaviour | Kreislaufwirtschaft | Recycling | Motivation | Nachhaltigkeit | Sustainability |
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