Getting funded : proof-of-concept, due diligence, risk and reward

Foreword / Ramona Kay Zachary -- Introduction -- Investment model: an overview -- Is the market opportunity real and large enough? -- Customer value -- Market demand -- Is the opportunity real and large enough? : refine the customer value concept -- Is the business model efficient and sustainable? -- Business model design -- Financing stage milestones -- Is the business model efficient and sustainable? : reconfigure the business model -- Is the reward worth the risk and effort? -- Risk and return -- Investment liquidity and valuation -- Is the reward worth the risk and effort? realign the incentive structure