Getting Marketers to Invest in Firm-Specific Capital
Year of publication: |
2007
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Authors: | Griffith, David A. ; Lusch, Robert F. |
Published in: |
Journal of marketing. - Chicago, Ill : Publications Group of the American Marketing Association, ISSN 0022-2429, ZDB-ID 2183183. - Vol. 71.2007, 1, p. 129-145
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