Getting multi-channel distribution right
Year of publication: |
[2020] ; First edition
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Authors: | Ailawadi, Kusum L. ; Farris, Paul W. |
Publisher: |
Hoboken, New Jersey : Wiley |
Subject: | Vertrieb | Physical distribution | Vertriebsweg | Distribution channel |
Description of contents: | Table of Contents [swbplus.bsz-bw.de] |
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Su, Miao, (2023)
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Choi, Eunsoo, (2024)
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Readings in physical distribution management : the logistics of marketing
Bowersox, Donald John, (1969)
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Structural Analysis of Models with Composite Dependent Variables
Farris, Paul W., (1992)
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Market Power and Performance: A Cross-Industry Analysis of Manufacturers and Retailers
Ailawadi, Kusum L., (1995)
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Market share and ROI : a peek at some unobserved variables
Ailawadi, Kusum L., (1993)
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