Getting Multi-Channel Distribution Right
Year of publication: |
[2020]
|
---|---|
Authors: | Ailawadi, Kusum L. ; Farris, Paul W. |
Publisher: |
Hoboken, New Jersey : John Wiley & Sons, Incorporated |
Subject: | Vertrieb | Physical distribution | Vertriebsweg | Distribution channel |
Extent: | 1 online resource (386 pages) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Description based on publisher supplied metadata and other sources. |
ISBN: | 978-1-119-63291-7 ; 978-1-119-63288-7 |
Source: | ECONIS - Online Catalogue of the ZBW |
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