Getting my tat on ... and off : consumer explanation of tattoos’ roles in presentation-of-self in everyday life
Linda Jane Coleman, Lauren E. Cote, Jian Gu and Victoria Nicolau
| Year of publication: |
January 2017
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|---|---|
| Authors: | Coleman, Linda Jane ; Cote, Lauren E. ; Gu, Jian ; Nicolau, Victoria |
| Published in: |
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS. - Abingdon, Oxon : Routledge, Taylor & Francis, ISSN 2163-9159, ZDB-ID 2732597-0. - Vol. 27.2017, 1, p. 46-59
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| Subject: | Appropriation | cognitive dissonance | marketing | strategy | tattoo | Konsumentenverhalten | Consumer behaviour | Kognition | Cognition | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Zusammenfassung in chinesischer Sprache |
| Other identifiers: | 10.1080/21639159.2016.1265320 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011703042