Getting out of the rankings game : a better way to evaluate higher education institutions for best fit
Year of publication: |
January-June 2018
|
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Authors: | Poole, Sonja Martin ; Levin, Michael A. ; Elam, Kate |
Published in: |
Journal of marketing for higher education. - Abingdon [u.a.] : Routledge, ISSN 0884-1241, ZDB-ID 1057705-1. - Vol. 28.2018, 1, p. 12-31
|
Subject: | Higher education marketing | segmentation | rankings | cluster analysis | university | college | Hochschule | Higher education institution | Ranking-Verfahren | Ranking method | Clusteranalyse | Cluster analysis | Universitäre Forschung | University research | Studium | University education |
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