Getting over discomfort in luxury brand stores : how pop-up stores affect perceptions of luxury, embarrassment, and store evaluations
Year of publication: |
2019
|
---|---|
Authors: | Lunardo, Renaud ; Mouangue, Emilie |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 49.2019, p. 77-85
|
Subject: | Pop-up format | Embarrassment | Luxury brand store | Need for uniqueness | Luxusgüter | Luxury goods | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management |
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