Getting past the trash bin : attribution about envelope message, envelope characteristics, and intention to open direct mail
Year of publication: |
2009
|
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Authors: | Amos, Clinton ; Paswan, Audhesh |
Published in: |
Journal of marketing communications. - Abingdon : Taylor & Francis, ISSN 1352-7266, ZDB-ID 1317851-9. - Vol. 15.2009, 4, p. 247-265
|
Subject: | Direktmarketing | Direct marketing | Erfolgsfaktor | Success factor | Konsumentenverhalten | Consumer behaviour | Empirische Methode | Empirical method |
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