Getting personal in public!? : how consumers respond to public personalized advertising in retail stores
Year of publication: |
2020
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Authors: | Heß, Nicole Jasmin ; Kelley, Corinne M. ; Scott, Maura L. ; Mende, Martin ; Schumann, Jan Hendrik |
Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 96.2020, 3, p. 344-361
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Subject: | Ad-self-congruity | Consumer data | Personalized advertising | Retail technology | Social presence | Einzelhandel | Retail trade | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects | Werbung | Advertising | Direktmarketing | Direct marketing |
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