Getting the piper to play a better tune : understanding and resolving advertiser-agency conflicts
Timothy M. Devinney ; Grahame R. Dowling
| Year of publication: |
1997
|
|---|---|
| Authors: | Devinney, Timothy Michael ; Dowling, Grahame R. |
| Publisher: |
[Sydney, NSW] |
| Extent: | 38 S |
|---|---|
| Series: | Working paper series. - Sydney, NSW : [Australian Graduate School of Management, the University of New South Wales], ZDB-ID 2949335-3. |
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 1-86274-310-X |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000957962