Getting the right payoff from customer penalty fees
Year of publication: |
2013
|
---|---|
Authors: | Tax, Stephen S. ; Kim, Young “Sally” ; Nair, Sudhir |
Published in: |
Business Horizons. - Elsevier, ISSN 0007-6813. - Vol. 56.2013, 3, p. 377-386
|
Publisher: |
Elsevier |
Subject: | Customer penalties | Fees | Relationship management | Customer loyalty | Customer failure | Fair treatment | Customer co-creation |
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