Getting too personal: Reactance to highly personalized email solicitations
Year of publication: |
2008
|
---|---|
Authors: | White, Tiffany ; Zahay, Debra ; Thorbjørnsen, Helge ; Shavitt, Sharon |
Published in: |
Marketing Letters. - Springer. - Vol. 19.2008, 1, p. 39-50
|
Publisher: |
Springer |
Subject: | Personalization | Reactance | Relationships | Email | Consumers |
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