Gift cards and mental accounting : green-lighting hedonic spending
Year of publication: |
2014
|
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Authors: | Helion, Chelsea ; Gilovich, Thomas |
Published in: |
Journal of behavioral decision making. - Chichester [u.a.] : Wiley, ISSN 0894-3257, ZDB-ID 227719-0. - Vol. 27.2014, 4, p. 386-393
|
Subject: | judgement and decision making | mental accounting | consumer behavior | framing | Konsumentenverhalten | Consumer behaviour | Prospect Theory | Prospect theory | Entscheidung | Decision |
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