Gifts to whom? : towards a network view of gift receivers
Year of publication: |
2023
|
---|---|
Authors: | Branco-Illodo, Ines ; Heath, Teresa ; Tynan, Caroline |
Published in: |
European journal of marketing. - Bradford : Emerald, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 57.2023, 10, p. 2860-2892
|
Subject: | Attachment networks | Gift receivers | Gift-giving | Gifting | Networks | Relationships | Unternehmensnetzwerk | Business network | Geschenk | Gifts | Austauschtheorie | Social exchange theory |
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