Gimmicky or effective? : the effects of imaginative displays on customers’ purchase behavior
Hean Tat Keh, Di Wang, and Li Yan
| Year of publication: |
2021
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|---|---|
| Authors: | Keh, Hean Tat ; Wang, Di ; Yan, Li |
| Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7185, ZDB-ID 2052318-X. - Vol. 85.2021, 5, p. 109-127
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| Subject: | aesthetics | arousal | in-store display | inferred product benefits | novelty | Konsumentenverhalten | Consumer behaviour | Ladengestaltung | Store design | Emotion | Ästhetik | Aesthetics |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/0022242921997359 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012608734