Giving from a distance : putting the charitable organization at the center of the donation appeal
Year of publication: |
2013
|
---|---|
Authors: | Ein-Gar, Danit ; Levontin, Liat |
Published in: |
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology. - Hoboken, NJ : Wiley, ISSN 1057-7408, ZDB-ID 1109529-5. - Vol. 23.2013, 2, p. 197-211
|
Subject: | Wohltätigkeit | Charity | Verhalten | Behaviour | Fundraising | Experiment |
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