Giving suggestions : using quantity requests to increase donations
Alice Moon, Eric M. VanEpps
| Year of publication: |
2023
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|---|---|
| Authors: | Moon, Alice ; VanEpps, Eric M. |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary journal. - Oxford : Oxford Univ. Press, ISSN 1537-5277, ZDB-ID 2063374-9. - Vol. 50.2023, 1, p. 190-210
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| Subject: | charitable giving | prosocial behavior | framing effects | donation rates | Fundraising | Altruismus | Altruism | Wohltätigkeit | Charity | Experiment | Verhalten | Behaviour | Prospect Theory | Prospect theory | Soziales Verhalten | Social behaviour |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1093/jcr/ucac047 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014314348