Giving the expectancy-value model a heart
Victor Henning; Thorsten Hennig-Thurau; Stephanie Feiereisen
| Year of publication: |
2012
|
|---|---|
| Authors: | Henning, Victor ; Hennig-Thurau, Thorsten ; Feiereisen, Stephanie |
| Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 29.2012, 10, p. 765-781
|
| Subject: | Kaufmotiv | Consumer motivation | Konsumgüter | Consumer goods | Emotion | Erwartungsbildung | Expectation formation | Deutschland | Germany |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009626424