Giving the gift of goodness : an exploration of socially responsible gift-giving
Year of publication: |
March 2016
|
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Authors: | Green, Todd ; Tinson, Julie ; Peloza, John |
Published in: |
Journal of business ethics : JOBE. - Dordrecht : Springer, ISSN 0167-4544, ZDB-ID 868017-6. - Vol. 134.2016, 1, p. 29-44
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Subject: | Consumer behavior | Corporate social responsibility | Gift-giving | Interviews | Qualitative | Konsumentenverhalten | Consumer behaviour | Corporate Social Responsibility | Geschenk | Gifts | Fundraising | Altruismus | Altruism |
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