Giving voice to marketing's intellectual heritage : Dixon's view of marketing as value creation
Stephen F. Pirog III; Michael F. Smith
| Year of publication: |
2011
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|---|---|
| Authors: | Pirog III, Stephen F. ; Smith, Michael F. |
| Published in: |
Journal of historical research in marketing. - Bingley [u.a.] : Emerald, ISSN 1755-750X, ZDB-ID 2473961-3. - Vol. 3.2011, 1, p. 67-75
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| Subject: | Donald F. Dixon | Betriebswirtschaftslehre | Business economics | Marketing | Betriebliche Wertschöpfung | Value creation | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008936946