Basque abstract: Artikulu honek gai arantzatsu bat jorratzen du: Gizarte Berrikuntza (GB). Egun euskalgintzan diharduten gizarte mugimenduen rola eta heuren antolakuntza ereduak, baina bereziki, post-COVID gizartearen disrupzioek mahai gainean jarri dizkiguten erronka digital, urbano, eta politikoen aurrean, beraien estrategia orokorra zein izan behar duen zedarritzen saiatzen da artikulu hau. Ez da preskriptiboa, eta beraz are gutxiago izan da idatzia normatiboa edo dogmatikoa izateko. Hain zuzen, kontrakoa du xede nagusi: egungo errealitatea azkar irakurriz, GBtik eratorriak diren kontzeptu anabasa bat aplikatuz, iradokitzailea izateko bokazioarekin izan da sortua. Helburu horrekin jomugan, ‘action research’ metodologiarekin informazioa jaso eta landa-lana honelaxe burutua izan da: (i) artikulu honek Euskaltzaleen Topaguneak autoreari Topaldia 2020an partehartzeko egin zion gonbitean du abiapuntua eta ondorioz, (ii) Soziolinguistikako Klusterrak, BAT aldizkarian argitaratzearekin borobiltzen da, ikerketa-ekintza prozesuaren emaitzak plazaratuz. Artikulua bost ataletan banatua dago: (i) lehenik, GB kontzeptua eta ideia nagusiak egungo euskararen egoera interpretatzeko erabiltzen dira (gizarte ekintzailetasuna, aktibismoa, eta kooperatibagintza bereiziz eta elkarlotuz); (ii) bigarrenik, post-COVID gizartearen ondorioekin, gizarte mugimenduak ‘likidoak’ behar dutela izan, alegia, zirrikituetatik errez iragazteko gaitasuna erakutsi behar dutela argudiatzen da; (iii) hirugarrenik, eraldaketa digital, urbano, eta politikoen ondorioz, euskara ‘commons’ bat bezala artikulatzeko beharra azaltzen du, alegia eredu publiko eta pribatuen bitasun horretatik harago eratu beharra aldarrikatuz; (iv) laugarrenik, Euskaraldia, ikerketa-kasu bizi bezala hartuz, Panoptiko Digital gisa prototipatzen da GB Digitaletik; (v) azkenik, dekalogo bat eta bost galdera formulatzen dira eragileen arteko hausnarketa eta esperimentaziorako gonbitea luzatuz.English abstract: This article draws on the stringent topic of the Social Innovation (SI). Particularly, it revolves around the role of those social movements in their promotion of the Basque language not only in relation to their organisational models but also to their global strategy to tackle inevitably digital, urban, and political challenges surfaced by the disruptions steaming form the post-COVID society. Beyond the prescriptive, normative, or dogmatic standpoints, by contrast, this article actually aims to reflect upon and spark a debate on the current momentum by applying an amalgamation of SI concepts to the reality of the Basque Country. It employs ‘Action Research’ methodology to gather information and carry out fieldwork research as follows: (i) The invitation made by Euskaltzaleen Topagunea (as the main body for coordinating civic groups) to deliver a conference in the Symposium called Topaldia 2020 was the point of departure of this article. (ii) Consequently, Soziolinguistikako Klusterra (as the main body of research) through its scientific journal Bat, disseminates within this article the main findings of this ‘Action Research’ process. Thus, the article is structured in five sections: (i) first, it develops the SI concept and applies through its lenses a re-interpretation of the current momentum for the Basque language in the global parameters (social entrepreneurship, activism, and co-operativism); (ii) second, in the backdrop of the post-COVID society, this article argues that, more than ever before, ‘liquid’ social movements are required to lead niche experiments; (iii) third, as a result of the digital, urban, and political transformations, the basque language, euskara, should be articulated as a ‘commons’, beyond the binary terms of the public and private; (iv) fourth, this article adopts as a case study the social experimentation project entitled ‘Euskaraldia’ taking place annualy, in which people related to the Basque language, Euskara—though the profiling of two interdependent roles, active speakers as ‘ahobizi’, and early-adopters, practitioners, and listeners as ‘belarriprest’—in all seven provicinces and the Diaspore of the Basque Country, are encouraged to speak more Euskara over an 11-day period (www.euskaraldia.eus) by overcoming motivational, contextual, and psycho-sociological boundaries and threats imposed by the diglosic lock-in effect. This section, therefore, slightly outline a prototype from the Digital SI perspective called ‘Euskaraldia, as a Digital Panopticon’; ultimately (v), this article concludes with a decalogue and five questions by further encouraging active reflection and social experimentation among stakeholders