Glaubwürdige CSR-Kommunikation durch durch eine identitätsbasierte CSR-Markenführung : Forschungsstand und konzeptionelles Modell
Year of publication: |
2011
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Authors: | Baumgarth, Carsten ; Binckebanck, Lars |
Published in: |
Umweltwirtschaftsforum : uwf ; die betriebswissenschaftlich-ökologisch orientierte Fachzeitschrift. - Heidelberg : Springer Spektrum, ISSN 0943-3481, ZDB-ID 1138230-2. - Vol. 19.2011, 3/4, p. 199-205
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Subject: | Corporate Social Responsibility | Corporate social responsibility | Firmenimage | Corporate reputation | Markenführung | Brand management |
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