Gli strumenti di misurazione delle strategie di content marketing: un confronto tra imprese italiane e inglesi
Year of publication: |
2015
|
---|---|
Authors: | Rancati, Elisa ; Gordini, Niccolò |
Published in: |
MERCATI E COMPETITIVITÀ. - FrancoAngeli Editore, ISSN 1826-7386. - Vol. 2015/1.2015, 1, 4, p. 45-74
|
Publisher: |
FrancoAngeli Editore |
Subject: | Content marketing | strumenti di content marketing | metriche di content marketing | misurazione delle performance | imprese Italiane | imprese Inglesi |
-
Tuccillo, Carmela, (2014)
-
IMPROVING CONTENT MARKETING PROCESSES WITH THE APPROACHES BY ARTIFICIAL INTELLIGENCE
Kose, Utku, (2017)
-
Creating and measuring the impact of a content strategy
Roş̦u, Mircea-Alexandru, (2021)
- More ...
-
Gender diversity in the Italian boardroom and firm financial performance
Gordini, Niccolò, (2017)
-
Gender diversity in the Italian boardroom and firm financial performance
Gordini, Niccolò, (2017)
-
Boards of directors in troubled waters! : enhancing the survival chances of distressed firms
Abatecola, Gianpaolo, (2013)
- More ...