Global account management: The new frontier in relationship marketing
Year of publication: |
1996
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Authors: | Yip, George S. ; Madsen, Tammy L. |
Published in: |
International marketing review. - Bradford : Emerald, ISSN 0265-1335, ZDB-ID 8597674. - Vol. 13.1996, 3, p. 24-42
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Saved in:
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