Global advertising, attitudes and audiences
Tony Wilson
| Year of publication: |
2011
|
|---|---|
| Authors: | Wilson, Tony |
| Publisher: |
New York [u.a.] : Routledge |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | xiv, 167 S. |
|---|---|
| Series: | Routledge advances in management and business studies. - London [u.a.] : Routledge. - Vol. 44 |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Formerly CIP Uk. - Includes bibliographical references and index. - Audiences articulating advertising -- Beyond attitudes : to the audience itself! Understanding consumers : interpretive inductivism -- Interpreting place branding : absorbing or alienating? -- From productive consumer to reflective citizen : a reception study of advertising academia online -- Cellphone connections : audiences activating Agora -- Mall-eable media marketing : "give reality the slip?" -- Banks, blogging and reflexive branding |
| ISBN: | 978-0-415-87597-4 |
| Source: |
Persistent link: https://www.econbiz.de/10009354400