Global Advertising in a Global Culture.

Intro -- Contents -- Preface -- Acknowledgments -- Introduction -- 1 Global History of Advertising: Part 1, before 1993 -- 2 Global History of Advertising: Part 2, since 1993 -- 3 Culture Transfer at Web Speed -- 4 Individualism in an Apps and Culture World -- 5 Apps and the Small Screen TV -- 6 Individualism and the Rise of the Global Consumer -- 7 Online Advertising and Risk, Elitism, and Gender -- 8 Children Consumed by Convergence via Apps -- 9 Education and Porous Cultural Borders -- 10 The Future of E-advertising -- 11 One World Agency -- Index -- About the Author.

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Year of publication:	2015
Authors:	Gould, Thomas H. P
Publisher:	Lanham : Rowman & Littlefield Publishers
Subject:	Social Web \| Social web \| Globalisierung \| Globalization \| Kulturelle Identität \| Cultural identity \| Internationales Marketing \| International marketing \| Konsumentenverhalten \| Consumer behaviour \| Online-Marketing \| Internet marketing
Description of contents:	Gould explores the commerical and cultural underpinnings of advertising-and how this form of communication is evolving into a platform for change at the individual, social, and even political levels.

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Extent:	1 online resource (255 pages)
Type of publication:	Book / Working Paper
Language:	English
Notes:	Description based on publisher supplied metadata and other sources.
ISBN:	978-0-8108-8644-5 ; 978-0-8108-8643-8
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10013331358