Global Advertising in a Global Culture.
Intro -- Contents -- Preface -- Acknowledgments -- Introduction -- 1 Global History of Advertising: Part 1, before 1993 -- 2 Global History of Advertising: Part 2, since 1993 -- 3 Culture Transfer at Web Speed -- 4 Individualism in an Apps and Culture World -- 5 Apps and the Small Screen TV -- 6 Individualism and the Rise of the Global Consumer -- 7 Online Advertising and Risk, Elitism, and Gender -- 8 Children Consumed by Convergence via Apps -- 9 Education and Porous Cultural Borders -- 10 The Future of E-advertising -- 11 One World Agency -- Index -- About the Author.
Year of publication: |
2015
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Authors: | Gould, Thomas H. P |
Publisher: |
Lanham : Rowman & Littlefield Publishers |
Subject: | Social Web | Social web | Globalisierung | Globalization | Kulturelle Identität | Cultural identity | Internationales Marketing | International marketing | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing |
Description of contents: |
Gould explores the commerical and cultural underpinnings of advertising-and how this form of communication is evolving into a platform for change at the individual, social, and even political levels.
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Saved in:
Online Resource
Extent: | 1 online resource (255 pages) |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Description based on publisher supplied metadata and other sources. |
ISBN: | 978-0-8108-8644-5 ; 978-0-8108-8643-8 |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013331358
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