Global advertising strategy
Year of publication: |
2002
|
---|---|
Authors: | Pae, Jae H. ; Samiee, Saeed ; Tai, Susan |
Published in: |
International Marketing Review. - MCB UP Ltd, ISSN 1758-6763, ZDB-ID 2032066-8. - Vol. 19.2002, 2, p. 176-189
|
Publisher: |
MCB UP Ltd |
Subject: | Advertising | Brand awareness | Strategy |
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