Global and Local Features in Romanian Commercials broadcast at Christmas Time
Year of publication: |
2011
|
---|---|
Authors: | MORARU, Mădălina |
Published in: |
Revista Romana de Jurnalism si Comunicare - Romanian Journal of Journalism and Communication. - University of Bucharest, Faculty of Journalism and Communication Studies – Universitatea din Bucuresti, Facultatea de Jurnalism si Stiintele Comunicarii, ISSN 1842-256X. - 2011, 2, p. 67-77
|
Publisher: |
University of Bucharest, Faculty of Journalism and Communication Studies – Universitatea din Bucuresti, Facultatea de Jurnalism si Stiintele Comunicarii |
Subject: | Glocalization | advertising | consume culture | Christmas time | tradition |
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