Global brand building and management in the digital age
Jan-Benedict E.M. Steenkamp
| Year of publication: |
2020
|
|---|---|
| Authors: | Steenkamp, Jan-Benedict E. M. |
| Published in: |
Journal of international marketing. - London : Sage Publishing, ISSN 1547-7215, ZDB-ID 2070132-9. - Vol. 28.2020, 1, p. 13-27
|
| Subject: | global brands | digital channel | cocreation | Internet of Things | sharing economy | Markenführung | Brand management | Internationales Marketing | International marketing | Internet der Dinge | Internet of things | Digitalisierung | Digitization | Electronic Commerce | E-commerce | Online-Marketing | Internet marketing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/1069031X19894946 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012167071