Global brand strategy : unlocking brand potential across countries, cultures & markets
Sicco van Gelder
| Year of publication: |
2003
|
|---|---|
| Authors: | Van Gelder, Sicco |
| Publisher: |
London [u.a.] : Kogan Page |
| Subject: | Export marketing | Brand name products |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XII, 260 S. : graph. Darst., Ill. 24cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Internet-Ausg. u.d.T.: Global brand strategy |
| ISBN: | 0-7494-4023-6 |
| Source: |
Persistent link: https://www.econbiz.de/10004734961