Global brand strategy : unlocking brand potential across countries, cultures & markets
Sicco van Gelder
| Year of publication: |
2005 ; pbk. ed.
|
|---|---|
| Authors: | Van Gelder, Sicco |
| Publisher: |
London [u.a.] : Kogan Page |
| Subject: | Markenführung | Brand management | Markenartikel | Brand | International | Internationales Marketing | International marketing | Exportmarketing | Welthandel |
| Description of contents: | Table of Contents [gbv.de] ; Table of Contents [digitale-objekte.hbz-nrw.de] |
| Extent: | IX, 260 S. Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and index |
| ISBN: | 0-7494-4469-X |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013530559