Global branding and strategic CSR: an overview of three types of complexity
Year of publication: |
2009
|
---|---|
Authors: | Polonsky, Michael ; Jevons, Colin |
Other Persons: | Chao, Paul (ed.) |
Published in: |
International Marketing Review. - Emerald Group Publishing Limited, ISSN 1758-6763, ZDB-ID 2032066-8. - Vol. 26.2009, 3, p. 327-347
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Corporate social responsibility | Brands | International marketing |
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