GLOBAL BUSINESS - How to Win in Emerging Markets - Though competitive barriers in Asia, Latin America and Eastern Europe are many, a look at the companies that are thriving there reveals some secrets that make success more likely.
Year of publication: |
2008
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Authors: | Shankar, Satish ; Ormiston, Charles ; Bloch, Nicolas ; Schaus, Robert ; Vishwanath, Vijay |
Published in: |
MIT sloan management review. - Cambridge, Mass : MIT, ISSN 1532-9194, ZDB-ID 2039388X. - Vol. 49.2008, 3, p. 19-24
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