GLOBAL COMMUNICATION TECHNIQUES TO BE APPLIED BY MULTINATIONAL COMPANIES
Year of publication: |
2011
|
---|---|
Authors: | Ionescu, Alexandru ; Dumitru, Nicoleta Rossela |
Published in: |
Romanian Economic Business Review. - Facultatea de Studii ale Integrării Economice Europene, ISSN 1842-2497. - Vol. 6.2011, 4, p. 84-92
|
Publisher: |
Facultatea de Studii ale Integrării Economice Europene |
Subject: | corporative image | global communication | marketing integrated communication | international communication process | promotional mix | direct communication |
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