Global consumer culture and national identity as drivers of materialism : an international study of convergence and divergence
Mark Cleveland, Nicolas Papadopoulos and Michel Laroche
| Year of publication: |
2022
|
|---|---|
| Authors: | Cleveland, Mark ; Papadopoulos, Nicolas G. ; Laroche, Michel |
| Published in: |
International marketing review. - Bingley : Emerald, ISSN 1758-6763, ZDB-ID 2032066-8. - Vol. 39.2022, 2, p. 207-241
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| Subject: | Acculturation | Consumer ethnocentrism | Global consumer culture | Materialism | National ethnic identity | Konsumentenverhalten | Consumer behaviour | Nationalkultur | National culture | Kulturelle Identität | Cultural identity | Globalisierung | Globalization | Ethnische Gruppe | Ethnic group | Soziale Integration | Social integration | Welt | World | Internationales Marketing | International marketing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IMR-02-2021-0097 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013396173