Global consumer innovativeness : cross-country differences and demographic commonalities
Year of publication: |
2009
|
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Authors: | Tellis, Gerard J. ; Yin, Eden ; Bell, Simon |
Published in: |
Journal of international marketing. - Chicago, Ill. : Assoc., ISSN 1069-031X, ZDB-ID 915508-9. - Vol. 17.2009, 2, p. 1-22
|
Subject: | Konsumentenverhalten | Consumer behaviour | Innovation | Messung | Measurement |
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