Global Customer Management Programs: How To Make Them Really Work
Year of publication: |
2010
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Authors: | Atasu, Atalay ; Guide Jr, V Daniel R ; Van Wassenhove, Luk N |
Published in: |
California management review : CMR. - Berkeley, Calif. : Haas School of Business, University of California, ISSN 0008-1256, ZDB-ID 2229304. - Vol. 52.2010, 2, p. 32-56
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