Global entrepreneurship and new venture creation in the sharing economy

Norhayati Zakaria, Leena Ajit Kaushal

"This book covers the essential understanding, knowledge and skills required by the entrepreneurs for new business start-ups in the globalized and digital age. It addresses the need to develop enterprising and innovative cultures in business; spotting business opportunities; market demand as the key to commercial viability; importance of knowing your customers; and other topics"--

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Year of publication:	[2018]
Other Persons:	Norhayati Zakaria (ed.) ; Kaushal, Leena A. (ed.)
Publisher:	Hershey, PA, USA : Business Science Reference
Subject:	Entrepreneurship \| Entrepreneurship approach \| International \| Share Economy \| Sharing economy
Description of contents:	Table of Contents [gbv.de]
Published items:	11 hits in ECONIS - Online Catalogue of the ZBW

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Extent:	xv, 244 Seiten Illustrationen 29 cm
Series:	Advances in business strategy and competitive advantage (ABSCA) book series Premier reference source
Type of publication:	Book / Working Paper
Type of publication (narrower categories):	Sammelwerk ; Collection of articles of several authors
Language:	English
Notes:	Enthält 11 Beiträge Includes bibliographical references (pages 206-238) and index
ISBN:	978-1-5225-2835-7 ; 978-1-5225-2836-4
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10011670345