Global force for branding : a study of attitudes, intentions, the military, and the wars overseas
Mark Cistulli; Randy Jacobs; Jason Snyder
| Year of publication: |
2015
|
|---|---|
| Authors: | Cistulli, Mark ; Jacobs, Randy D. ; Snyder, Jason |
| Published in: |
Journal of promotion management : JPM. - Binghamton, NY : Haworth Press, ISSN 1049-6491, ZDB-ID 1328445-9. - Vol. 21.2015, 2, p. 190-207
|
| Subject: | Markenimage | Brand image | Militär | Armed forces | Krieg | War | Welt | World | Markenführung | Brand management |
| Extent: | Ill. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011305258