GLOBAL INNOVATION CYCLES BY RETAIL

The growing impact of the sector wholesale/retail starts after World War II in Western Europe. The permanent increasing speed of new articles from the producers, from new stores from retailers, also from store-segmentation and storediversification on retail-level, created the need for data-management not to run out of control of the situation. Due to the change of the atomistic retail structures to oligopolies on the national or even to a certain degree European level retailers are more and more competitors in one region, in one city