Global Investments and Strategies of Recovery from Recession

The own funds represent the most frequent starting point in case of small and new business. The financial institutions are less opened – especially during periods of economic instability – to the firms that are at the beginning than to those with a “history” already known. A set of rules regarding the execution of profitable strategic projects is difficult to issue. Managers must be creative and fast in detecting new investment opportunities. Virtually, the projects that need to be carried out must refer to the specific competency domains so that they would sustain and improve the competitive advantage. The market niches to be pursued are the ones where there is no competition whereas the ones which are no longer efficient should be dropped.